THE FULL CURRICULUM

MODULE 1

WELCOME TO 
DCA 3.0

  • Expectations From The Course  (9:14)
  • Keeping A Level Head (4:54)
  • Course Format Explained (3:49)
  • ​Intro To DCA Sales Coach (3:23)
  • Discord Link Invite
  • ​Weekly Live Call Zoom Invite

MODULE 2

SETTING UP
YOUR AGENCY

  • Lead Generation VS E-Com Agencies (21:12)
  • ​The Different SMMA Business Models In 2024 (9:49)
  • ​Choosing Your Agency Name (6:05)
  • ​Do You Need A Website? (10:40)
  • ​How To Create A Logo (11:21)
  • ​ECOM: Pricing Your Services (8:38)
  • ​LEAD GEN: Pricing Your Services (7:25)
  • ​The Science/Mathematics Behind Pricing (7:57)
  • ​How To Take Payments From Clients (7:57)
  • ​Buying A Domain For Your Agency (9:59)
  • ​Setting up Your Social Pages (9:59)
  • ​Interview With Tom & Harry's Accountant - How To Set up Your Agency Legally In 2024

MODULE 3

BUILDING A 
2024 OFFER

  • Building Your Offer Introduction (2:05)
  • Destroying The Myths & Stereotypes (10:09)
  • Clear Process to End Result (3:18)
  • Buyer Persona Questions (2:49)
  • ​Amplifying Your Unique Offer (10:30)
  • ​Product Market Fit (1:37)
  • ​Past Strategies That No Longer Work (7:01)
  • ​The 2024 Marketing Roadmap Explained (13:31)
  • ​Why Sales Support Is Essential [SOP] (7:44)
  • ​How Marketing Consultancy Triples Retention (22:57)
  • 2024 Offer Building Guide (20+ Pages)

MODULE 4

THE CLIENT MEETING & PRESENTATION

  • ​Discovery Session Explained (8:39)
  • ​Preparing For The Meeting (7:36)
  • ​3 Possible Meeting Outcomes (8:14)
  • ​The Presentation - IMPORTANT (9:41)
  • Presentation PDF 1, PDF 2, PDF 3
  • ​Discovery Question Sheet

MODULE 5

2024 CLIENT
OUTREACH 

  • Qualifying Business Owners (14:12)
  • ​Choosing Your Outreach Method (4:21)
  •  Outreach Fundimentals (8:15)
  • ​LINKEDIN DM Scripts (10:37)
  • ​The Proven IG DM Scripts (12:09)

MODULE 6

HOW TO USE UPWORK TO FIND WARM CLIENTS

  • Intro To Upwork (4:18)
  • ​Optimizing Your Profile (12:45)
  • ​Searching & Filtering Jobs (9:15)
  • ​Finding Suitable Jobs (11:50)
  • ​The Right Way To Apply For An Upwork Job (9:38)
  • ​Taking Payment & Buying Connects (4:00)

MODULE 7

HOW TO FIND THE PERFECT CLIENTS

  • Choosing A 2024 Niche (7:35)
  • ​20 Ways To Find Clients (8:33)
  • ​Using Your Inner Circle To Win Clients (3:50)
  • ​DCA 3.0 Sales & Outreach Tracker (10:11)
  • ​Secret HACK To Find Business Owners Names (5:03)
  • ​INSTAGRAM: How To Find Clients (17:53)
  • ​META & GOOGLE: How To Find Clients (8:45)
  • ​LINKED IN: How To Find Clients (19:17)
  • ​How To Find Leads At Scale (10:03)
  • ​SOP's &  Lead Gorilla (7:53)
  • 2024 Niche List
  • DCA 3.0 Sales & Outreach Tracker Spreadsheet
  • ​Outreach SOP's

MODULE 8

SALES 
MASTERY

  • 5 Powerful Closing Techniques (12:00)
  • ​Unspoken SMMA Sales Advice (13:05)
  • ​Personality Matrix (10:55)
  • ​Mirroring Your Clients Behaviour (3:19)
  • ​The 3RT Rule: How To Handle ANY Objection (19:21)

MODULE 9

COLD CALLING 
MASTERY

  • Reasons Why People Hate Cold Calling (5:52)
  • ​7:38:55 Rule of Communication (6:04)
  • ​6 Secrets of Cold Calling Success (9:34)
  • ​Essential Cold Calling Mindset Advice (6:31)
  • ​DCA Cold Call Tracker (5:05)
  • ​Targets You Must Hit If you Want  Success (6:13)
  • ​Reverse Engineering Your Conversion Rates (8:27)
  • ​How To Increase Your Show Rate (10:23)
  • ​2024 Cold Calling Scripts (18:21)
  • ​What You Are About To Watch Disclaimer (2:18)
  • ​How To Get Round The Gatekeeper (17:17
  • 2024 Cold Call Recording 1 (Meeting Booked)
  • ​2024 Cold Call Recording 2 (Meeting Booked)
  • ​2024 Cold Call Recording 3 (Meeting Booked)
  • ​2024 Cold Call Recording 4 (Meeting Booked)
  • ​2024 Cold Call Recording 5 (Meeting Booked)
  • ​Cold Call Library X8 
  •  Cold Call Roulette (11:30)

MODULE 10

ROADMAP PILLAR 1: 
SALES FUNNELS

  • What Is A Sales Funnel (10:26)
  • ​How To Start Creating your Funnel (6:10)
  • ​Building Your Funnel P.t 1 (26:25)
  • ​Building Your Funnel P.t. 2 (7:34)
  • ​How To Automate Your Landing Page (16:50)
  • ​EXAMPLE FUNNELS (5:03)
  • ​How To Set Up SMS Automations (13:55)
  • ​Principles Of A High Converting Sales Funnel (9:39)
  • ​How To Add A Domain To Your Funnel (9:59)

MODULE 11

ROADMAP PILLAR 2: 
GO HIGH LEVEL

  • Introduction To GHL (IMPORTANT) (8:38)
  • ​Pricing Plans - Which One You Need (4:43)
  • ​Setting up Your Agency Sub Account (7:32)
  • ​Sub Account Set Up (13:59)
  • ​Twilio\LC Account Set Up  (6:44)
  • ​Setting up Mail Gun (5:15)
  • ​24/7 Support For All Your GHL Needs (2:05)
  • ​Utilising pipelines To Improve Conversions (7:37)
  • ​Automating Your Calendars (8:27)
  • ​Our Winning Lead Gen Sales Funnel (19:41)
  • ​$1 Million Lead Gen Automations (21:48)
  • ​Adding Domains To GHL Sub Accounts (2:49)
  • ​How To Do Agency Cold Calling From GHL (5:27)
  • ​Email Marketing Through GHL (6:40)
  • Lead Gen Sub Account Snapshots

MODULE 12

ROADMAP PILLAR 3: 
META ADS (2024 EDITION)

  • The Principles Behind META Ads (18:20)
  • ​How To Fix Restricted Access & Banned Accounts (5:14)
  • ​Facebook Ad Policies (3:39)
  • ​How To Create Your Business Manager (4:39)
  • ​LIVE Client Onboarding (6:26)
  • ​Verifying A Domain With Your BM (5:01)
  • ​How To Gain ADMIN Access To Your Clients BM (9:32)
  • ​Where To Send Your Facebook Traffic (4:44)
  • ​Creating An Offer (9:59)
  • ​ODAX Campaign Objectives & CBO (17:02)
  • ​Building Your Ad Sets - Targeting Selection (18:11)
  • ​Building Your META Ad (15:15)
  • ​$1 Million Ad Testing Formula (11:15)
  • ​Installing The META Pixel In 2024 (11:15)
  • ​Ad Copy Writing Strategies & Formulas (25:11)
  • ​Custom Conversion Set up & Retargeting (6:59)
  • ​Ad Budgets & Scaling Ads (5:06)
  • ​Custom Audience Creation (8:19)
  • ​Lookalike Audience (6:06)
  • ​Analysing Your Ad Metrics & Ad Fatigue (12:22)
  • ​The Complete LEAD GEN Marketing Strategy (8:24)
  • ​What To Do When Your Ads Aren't Working (11:53)
  • ​Easy Way To Get Ad Ideas (2:47)
  • BONUS: OMNIBA STRATEGY (TOP SECRET)

MODULE 13

ROADMAP PILLAR 3: 
YOUTUBE ADS MASTERY

  • Intro To YouTube Ads (11:58)
  • ​Setting Up Your Google Ad Account (10:07)
  • ​Creating A YouTube Channel (2:14)
  • ​The Google Ads dashboard
  • ​Accessing Your Clients Google Ad Account (4:54)
  • ​YouTube Targeting Overview (7:05)
  • ​YouTube Demographics Explained (2:54)
  • ​Placements (8:45)
  • ​Keywords (4:49)
  • ​Affinity (4:42)
  • ​How to Create A Skippable Ad (18:14)
  • ​How To Create A Display Ad (15:58)
  • ​Setting Up The Global Sit Tag Pixel (2:51)
  • ​Setting Up Your Conversions (13:51)
  • ​Retargeting & Custom Audiences (9:38)
  • ​Crazy YouTube Targeting Software (9:33)

MODULE 14

ROADMAP PILLAR 3: 
TIKTOK ADS

  • TikTok Ads Basics (14:56)
  • ​Getting Started With TikTok Ads (5:53)
  • ​Step 1: Selecting Your Ad Campaign (5:57)
  • ​Step 2: Targeting on TikTok (6:20)
  • ​Step 3: The Ad Creative (8:00)
  • ​How To Setup Your TikTok Pixel (6:64)
  • ​Custom Audience & Lookalikes (11:58)

MODULE 15

ROADMAP PILLAR 4: 
EMAIL MARKETING

  • The Principle of Email Marketing (7:37)
  • ​Setting up Sequences To Convert Leads (20:55)
  • ​Monthly Emails: WHY & HOW To Create (13:42)

CONTACT US

167-169 Great Portland Street, 
5th Floor, 
London, 
United Kingdom, 
W1W 5PF

Digital Culture Academy. Copyright 2024. All Rights Reserved
This site is not a part of the Facebook website or Facebook Inc. Additionally, this website is not endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

MODULE 1

WELCOME TO 
DCA 3.0

  • Expectations From The Course  (9:14)
  • Keeping A Level Head (4:54)
  • Course Format Explained (3:49)
  • ​Intro To DCA Sales Coach (3:23)
  • Discord Link Invite
  • ​Weekly Live Call Zoom Invite

MODULE 2

SETTING UP
YOUR AGENCY

  • Lead Generation VS E-Com Agencies (21:12)
  • ​The Different SMMA Business Models In 2024 (9:49)
  • ​Choosing Your Agency Name (6:05)
  • ​Do You Need A Website? (10:40)
  • ​How To Create A Logo (11:21)
  • ​ECOM: Pricing Your Services (8:38)
  • ​LEAD GEN: Pricing Your Services (7:25)
  • ​The Science/Mathematics Behind Pricing (7:57)
  • ​How To Take Payments From Clients (7:57)
  • ​Buying A Domain For Your Agency (9:59)
  • ​Setting up Your Social Pages (9:59)
  • ​Interview With Tom & Harry's Accountant - How To Set up Your Agency Legally In 2024

MODULE 3

BUILDING A 
2024 OFFER

  • Building Your Offer Introduction (2:05)
  • Destroying The Myths & Stereotypes (10:09)
  • Clear Process to End Result (3:18)
  • Buyer Persona Questions (2:49)
  • ​Amplifying Your Unique Offer (10:30)
  • ​Product Market Fit (1:37)
  • ​Past Strategies That No Longer Work (7:01)
  • ​The 2024 Marketing Roadmap Explained (13:31)
  • ​Why Sales Support Is Essential [SOP] (7:44)
  • ​How Marketing Consultancy Triples Retention (22:57)
  • 2024 Offer Building Guide (20+ Pages)

MODULE 4

THE CLIENT MEETING & PRESENTATION

  • ​Discovery Session Explained (8:39)
  • ​Preparing For The Meeting (7:36)
  • ​3 Possible Meeting Outcomes (8:14)
  • ​The Presentation - IMPORTANT (9:41)
  • Presentation PDF 1, PDF 2, PDF 3
  • ​Discovery Question Sheet

MODULE 5

2024 CLIENT
OUTREACH 

  • Qualifying Business Owners (14:12)
  • ​Choosing Your Outreach Method (4:21)
  •  Outreach Fundimentals (8:15)
  • ​LINKEDIN DM Scripts (10:37)
  • ​The Proven IG DM Scripts (12:09)

MODULE 6

HOW TO USE UPWORK TO FIND WARM CLIENTS

  • Intro To Upwork (4:18)
  • ​Optimizing Your Profile (12:45)
  • ​Searching & Filtering Jobs (9:15)
  • ​Finding Suitable Jobs (11:50)
  • ​The Right Way To Apply For An Upwork Job (9:38)
  • ​Taking Payment & Buying Connects (4:00)

MODULE 7

HOW TO FIND THE PERFECT CLIENTS

  • Choosing A 2024 Niche (7:35)
  • ​20 Ways To Find Clients (8:33)
  • ​Using Your Inner Circle To Win Clients (3:50)
  • ​DCA 3.0 Sales & Outreach Tracker (10:11)
  • ​Secret HACK To Find Business Owners Names (5:03)
  • ​INSTAGRAM: How To Find Clients (17:53)
  • ​META & GOOGLE: How To Find Clients (8:45)
  • ​LINKED IN: How To Find Clients (19:17)
  • ​How To Find Leads At Scale (10:03)
  • ​SOP's &  Lead Gorilla (7:53)
  • 2024 Niche List
  • DCA 3.0 Sales & Outreach Tracker Spreadsheet
  • ​Outreach SOP's

MODULE 8

SALES 
MASTERY

  • 5 Powerful Closing Techniques (12:00)
  • ​Unspoken SMMA Sales Advice (13:05)
  • ​Personality Matrix (10:55)
  • ​Mirroring Your Clients Behaviour (3:19)
  • ​The 3RT Rule: How To Handle ANY Objection (19:21)

MODULE 9

COLD CALLING 
MASTERY

  • Reasons Why People Hate Cold Calling (5:52)
  • ​7:38:55 Rule of Communication (6:04)
  • ​6 Secrets of Cold Calling Success (9:34)
  • ​Essential Cold Calling Mindset Advice (6:31)
  • ​DCA Cold Call Tracker (5:05)
  • ​Targets You Must Hit If you Want  Success (6:13)
  • ​Reverse Engineering Your Conversion Rates (8:27)
  • ​How To Increase Your Show Rate (10:23)
  • ​2024 Cold Calling Scripts (18:21)
  • ​What You Are About To Watch Disclaimer (2:18)
  • ​How To Get Round The Gatekeeper (17:17
  • 2024 Cold Call Recording 1 (Meeting Booked)
  • ​2024 Cold Call Recording 2 (Meeting Booked)
  • ​2024 Cold Call Recording 3 (Meeting Booked)
  • ​2024 Cold Call Recording 4 (Meeting Booked)
  • ​2024 Cold Call Recording 5 (Meeting Booked)
  • ​Cold Call Library X8 
  •  Cold Call Roulette (11:30)

MODULE 10

ROADMAP PILLAR 1: 
SALES FUNNELS

  • What Is A Sales Funnel (10:26)
  • ​How To Start Creating your Funnel (6:10)
  • ​Building Your Funnel P.t 1 (26:25)
  • ​Building Your Funnel P.t. 2 (7:34)
  • ​How To Automate Your Landing Page (16:50)
  • ​EXAMPLE FUNNELS (5:03)
  • ​How To Set Up SMS Automations (13:55)
  • ​Principles Of A High Converting Sales Funnel (9:39)
  • ​How To Add A Domain To Your Funnel (9:59)

MODULE 11

ROADMAP PILLAR 2: 
GO HIGH LEVEL

  • Introduction To GHL (IMPORTANT) (8:38)
  • ​Pricing Plans - Which One You Need (4:43)
  • ​Setting up Your Agency Sub Account (7:32)
  • ​Sub Account Set Up (13:59)
  • ​Twilio\LC Account Set Up  (6:44)
  • ​Setting up Mail Gun (5:15)
  • ​24/7 Support For All Your GHL Needs (2:05)
  • ​Utilising pipelines To Improve Conversions (7:37)
  • ​Automating Your Calendars (8:27)
  • ​Our Winning Lead Gen Sales Funnel (19:41)
  • ​$1 Million Lead Gen Automations (21:48)
  • ​Adding Domains To GHL Sub Accounts (2:49)
  • ​How To Do Agency Cold Calling From GHL (5:27)
  • ​Email Marketing Through GHL (6:40)
  • Lead Gen Sub Account Snapshots

MODULE 12

ROADMAP PILLAR 3: 
META ADS (2024 EDITION)

  • The Principles Behind META Ads (18:20)
  • ​How To Fix Restricted Access & Banned Accounts (5:14)
  • ​Facebook Ad Policies (3:39)
  • ​How To Create Your Business Manager (4:39)
  • ​LIVE Client Onboarding (6:26)
  • ​Verifying A Domain With Your BM (5:01)
  • ​How To Gain ADMIN Access To Your Clients BM (9:32)
  • ​Where To Send Your Facebook Traffic (4:44)
  • ​Creating An Offer (9:59)
  • ​ODAX Campaign Objectives & CBO (17:02)
  • ​Building Your Ad Sets - Targeting Selection (18:11)
  • ​Building Your META Ad (15:15)
  • ​$1 Million Ad Testing Formula (11:15)
  • ​Installing The META Pixel In 2024 (11:15)
  • ​Ad Copy Writing Strategies & Formulas (25:11)
  • ​Custom Conversion Set up & Retargeting (6:59)
  • ​Ad Budgets & Scaling Ads (5:06)
  • ​Custom Audience Creation (8:19)
  • ​Lookalike Audience (6:06)
  • ​Analysing Your Ad Metrics & Ad Fatigue (12:22)
  • ​The Complete LEAD GEN Marketing Strategy (8:24)
  • ​What To Do When Your Ads Aren't Working (11:53)
  • ​Easy Way To Get Ad Ideas (2:47)
  • BONUS: OMNIBA STRATEGY (TOP SECRET)

MODULE 13

ROADMAP PILLAR 3: 
YOUTUBE ADS MASTERY

  • Intro To YouTube Ads (11:58)
  • ​Setting Up Your Google Ad Account (10:07)
  • ​Creating A YouTube Channel (2:14)
  • ​The Google Ads dashboard
  • ​Accessing Your Clients Google Ad Account (4:54)
  • ​YouTube Targeting Overview (7:05)
  • ​YouTube Demographics Explained (2:54)
  • ​Placements (8:45)
  • ​Keywords (4:49)
  • ​Affinity (4:42)
  • ​How to Create A Skippable Ad (18:14)
  • ​How To Create A Display Ad (15:58)
  • ​Setting Up The Global Sit Tag Pixel (2:51)
  • ​Setting Up Your Conversions (13:51)
  • ​Retargeting & Custom Audiences (9:38)
  • ​Crazy YouTube Targeting Software (9:33)

MODULE 14

ROADMAP PILLAR 3: 
TIKTOK ADS

  • TikTok Ads Basics (14:56)
  • ​Getting Started With TikTok Ads (5:53)
  • ​Step 1: Selecting Your Ad Campaign (5:57)
  • ​Step 2: Targeting on TikTok (6:20)
  • ​Step 3: The Ad Creative (8:00)
  • ​How To Setup Your TikTok Pixel (6:64)
  • ​Custom Audience & Lookalikes (11:58)

MODULE 15

ROADMAP PILLAR 4: 
EMAIL MARKETING

  • The Principle of Email Marketing (7:37)
  • ​Setting up Sequences To Convert Leads (20:55)
  • ​Monthly Emails: WHY & HOW To Create (13:42)

CONTACT US

167-169 Great Portland Street, 
5th Floor, 
London, 
United Kingdom, 
W1W 5PF

Digital Culture Academy. 
Copyright 2024. All Rights Reserved.
This site is not a part of the Facebook website or Facebook Inc. Additionally, this website is not endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.